Tuesday, 7 February 2012

Questionnaire Results



Overall, I asked 30 people to answer my questionnaire. This meant that I had an even amount of male and females to complete my magazine, giving me a wider target audience. My results throughout this questionnaire are therefore more reliable for both genders.



Most of the people I asked where between the age of 17-18, I think this is an appropriate age for me to target my magazine at as I am of that age, I therefore may find it easier to know what my target audience will want to find in a magazine, as I can relate to them.



Due to the fact I only asked people I know at school to answer my questionnaire, my results for this question were not as varied as they could be. However, this has allowed me to get a clear set of genres which could all work together in a music magazine.


Overall, most of the people I asked seemed to be prepared to buy a music magazine monthly instead of weekly. A monthly music magazine would therefore be more successful to my target audience. Benefits of this would be that there would be more material to put into the magazine monthly, as well as the price being higher as people are more likely to pay more for a magazine that comes out less often.



Online magazine's seem to be quite popular so I am going to keep this in mind when creating my magazine, as it gives my target audience easy access to the magazine, allowing it to become more popular. As well as this, I will also ensure that my magazine can be purchased in stores such as supermarkets, as stores such as these are also a popular choice.



I found out from my questionnaire that people tend to buy music magazines as a way of finding out about new music, as well as finding out about concerts and gigs. I will include both these features in my magazine, it is also important that I feature them on the front cover of my magazine so that my target audience are more inclined to buy the product.



The price of a music magazine must be appropriate, as an unreasonable price would result in my target audience losing interest in the product. The results of this question told me that  most people preferred the idea of buying a magazine that was £3.00 or less. This seems like an appropriate price as it is a similar price to music magazines that are already being sold today, which proves that



NME was the most popular music magazine bought by my target audience, it's therefore important that I analyse pages of Nme to understand the codes and conventions found within the magazine. So I can get a better understanding of what features my target audience want to see within my music magazine.




Most people tend to read music magazines at home, while they are relaxing as the magazine is a source of entertainment. I have learnt from my magazine that it is not popular to read at work or school. This gives me a clearer idea of what my target audience are like, allowing me to render my product in order to get the most appropriate style. As reading the magazine at home suggests they will be relaxing, this suggests that my audience will like a calm colour scheme, as a bright and in your face house style will not go well with the relaxing atmosphere.



The idea of seeing a new artist on the front cover of a music magazine appealed to a lot of people answering my questionnaire, it's therefore important that I include this as the main focus on my front cover in order to attract my target audience.


Most people seemed more inclined to buy a drum and bass or indie music magazine. I find this interesting as there are not many existing drum and bass music magazines and I could possibly use this for my genre, as there is a niche market.



The image on the front cover is seen as one of the most important things, so I therefore need to make sure that the photograph that I take and use for my cover is an appropriate image that clearly shows the artist from the shoulders up, as this shows expression on his face and clearly promotes him to the audience.



Images seem to be the most popular thing on a front cover, however many people agreed that it is a good idea to keep it equal as the text on the front cover is important and informative when it comes to telling the audience what they are going to find in the magazine. Therefore, I think it is important that I keep an equal mix of text and images on my front cover, without making the page look too busy as this could put people off.



People seem very keen on the idea of being informed about up and coming artists by a music magazine, so I think it is very important that I include new artists in my music magazine. This also gives the idea that my music magazine is up to date with the latest news and artists, making my target audience more likely to buy the product. It's important that I mention a new artist on my front cover, as this makes the magazine seem as though it has fresh news.



Interviews with artists are a typical code and convention found in music magazines, as it allows the reader to get a better understanding of the artist and what they are like, helping to promote them. I will therefore include this on my double page speard, as a way of promoting the new artist featured in my magazine.  I think the idea of giving away free downloads is interesting, as I have not seen it done before in music magazines so I may use this idea.



The idea of interviews from well known artists was a very popular choice as not one of the 30 people who answered my questionnaire turned down this idea, so I should definitely make sure I include an interview in my magazine.



Overall, there was not much difference when it came to which way people prefer to read their music magazine, online was slightly more successful but not by much. It's therefore important that I ensure my magazine is sold both in stores and online. In order to promote my product as much as possible.


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