Colour Schemes

I think the use of pastel colours challenges the usual codes and conventions found in existing Real Media Artefacts which target young adults. As existing music magazines tend to follow the same house style of Black, Red and White. I wanted to go against this in order to ensure that my music magazine was noticed by my target audience. The use of pastel colours is unusual and does not typically match the Indie/Drum and Base Genre which I will be targeting  However, I think the use of pastel colours could still work well within the magazine if they are used in subtle ways, as they then suggest a modern and fairly fashionable style. The use of cool colours such as this suggest a laid back approach within my product as well a suggesting that the magazine is ahead of it's time and the cool thing to read.